Crew 04: live, ArightAI, listing-ready imagery
Five analysts brief the shoot, a render agent shoots it, and an art director signs off.
The Image Crew is the artwork team an e-commerce seller would otherwise hire: brand strategist, product analyst, visual researcher, creative director, prompt engineer, image-gen technician, brand-fit grader and art director. We put those eight roles into one agent crew. It works from your shop, your products and a locked brand reference set, and produces what a listing needs: hero, lifestyle, infographic, feature shots, model photography, banners, ad creatives and short video.
The crew is live on the ArightAI platform across Shopee, TikTok Shop, Amazon, Tokopedia, Shopify and Lazada. It's one of six sample crews wGrow has built, and we'll build the seventh for wherever your business is losing margin.
The shape
Five analysts read the shop, one agent renders, and a grader and a person check the work.
Analyst pipeline
Three analysts (Shop, Product and Visual Reference) run in parallel. A Creative Director synthesises their work and a Prompt Engineer writes the final prompt. Each analyst keeps core, long-term and short-term memory, so brand voice survives across hundreds of shots.
Render and grade
The image agent renders three variations per shot against the brand reference set. The grader scores brand fit, colour accuracy, prop and anatomy integrity, and marketplace-spec compliance. Anything below threshold is regenerated.
Human gate
No set leaves the crew unreviewed. The art director approves the anchor, signs off each output, edits the shot list or sends it back. A person makes the call on brand consistency.
The agent crew
Eight roles a seller would otherwise hire, in one crew of narrow agents.
shop.analyst
Brand brief
Reads the shop name, marketplace, region and description, and knows each channel's visual conventions: Shopee and Lazada lean vibrant and badge-heavy, Amazon favours pure white, and Shopify DTC leans premium and minimal. Outputs a 3–5 bullet brand brief.
product.analyst
Product brief
Reads the product name, description, specs and selling points. Sets the treatment by category (sleek electronics, aspirational fashion, warm food, luxurious beauty) and picks out the differentiators worth a shot, in 3–5 bullets.
visual-ref.analyst
Reference vision
Studies the seller's reference images with a vision model and names the palette, lighting, textures, composition and mood. Flags blurry, underexposed or off-angle shots before they can affect the brief.
creative.director
Strategy and variations
Combines the three briefs into one creative strategy and writes a meaningfully different shot for each variation. Hero, lifestyle, infographic and ad each get their own treatment.
prompt.engineer
Final prompt
Converts the strategy into the exact image-gen prompt, with composition, lighting, materials, quality markers, aspect ratio, overlays and resolution all specified. It outputs only the prompt.
render.agent
Render against the anchor
Generates three variations per shot. Variants stay tied to the same camera, lighting and look as the approved anchor, so style doesn't shift between SKUs.
grader.agent
Drift removal
Scores brand fit, colour accuracy, anatomy and prop integrity, and marketplace-spec compliance. Anything below threshold goes back to render. Anything above it is packaged in marketplace-ready dimensions and formats.
Art director (human)
Signs off the set
Approves the anchor before any variant runs and each output before it ships, and can edit the shot list or send it back. The crew does the work and a person owns publishing.
What it ships
Everything a listing needs.
Photo enhance
Raw to studio in three variants
A cluttered phone shot goes in. A pure white studio background with soft key, fill and rim lighting comes out, in three angle and lighting variants. The crew keeps every label, logo, ingredient list, certification and barcode physically on the product, and removes only digitally added watermarks, seller overlays and price stickers. "When in doubt, keep the text" is in the prompt.
Model craft
Models without a casting agency
Fifteen scene templates, including white studio, fashion editorial, lifestyle casual, beach summer, evening glam, fitness sport and travel adventure. Face and outfit references are optional. Gender, age, ethnicity, body type, pose and expression are all parameters.
Listing pack
Anchor first, then the set
One product brief goes in. The crew moves through analysing, brief-ready, anchor-generating, anchor-review, generating-first, first-review, variations and complete. The default set is 3 hero, 2 lifestyle, 4 infographic and 3 feature shots. Once the anchor is approved, every later shot stays consistent with it.
Banner, ad and video
Ratios for every channel
Shop hero, promo, seasonal and platform-takeover banners in 16:9, 21:9, 4:1, 8:1, 1:1 and 9:16. Ad creatives styled for each channel, and short product video where motion helps. One brief produces every aspect ratio.
Upstream too
Before the shoot, the same crew tells you what to make and where to sell it.
The artwork crew sits on an e-commerce research stack: product research, trend forecast, keyword research, competitor research, sentiment research, expansion opportunities, events and policies, GEO audit and scheduled re-runs. It follows the same pattern of narrow analyst agents, an editor, a verifier and an operator gate. The crew that designs your hero shot already knows which SKU is rising in which region this week, and which keywords are still uncontested.
Brand-locked, marketplace-ready
The anchor comes first, variants stay locked, and channel rules are built in.
The anchor is approved before the set runs
The first hero shot is graded and signed off as the brand reference. Every later shot, whether lifestyle, infographic, feature, ad or banner, is generated against that anchor, which stops style drifting between SKUs.
Marketplace conventions are in the prompt
Shopee and Lazada get vibrant, badge-heavy treatment. Amazon gets pure-white background compliance. TikTok Shop gets motion-friendly framing. Shopify DTC gets premium minimal. The shop analyst picks the style before the render runs.
Output specs are enforced
The grader enforces aspect ratio, resolution, file weight and file format. A beautiful frame that fails the marketplace spec doesn't ship.
Memory is per tenant and per brand
Brand voice, visual preferences, product patterns, creative insights and quality feedback stay with the agent across sessions, in three tiers. Your brand's reference set is never someone else's training data.
Six channels, one crew
The platform ships to Shopee, TikTok Shop, Amazon, Tokopedia, Shopify and Lazada, with the same agent crew and brand reference set. Publishing differs by channel, but the artwork standard stays the same.
What we won't ship
Refusals, on the record.
No invented certifications
If a label, badge or compliance mark isn't physically on the product photo, the crew won't add one to make the shot look more credible.
No erased product text
Real product labels, ingredient lists, model numbers and care instructions stay legible. The crew removes only digitally added watermarks and seller overlays.
No hero shots from behind
A hero is front or three-quarter front. Rear angles belong in feature shots.
No fake people for testimonials
The crew renders product photography and lifestyle scenes. It doesn't fabricate customer headshots or testimonial cards.
No publishing without sign-off
The art director gate can't be skipped: agents propose and a person ships.
A reusable pattern
Cut your artwork bill and keep your brand standard.
Hero, lifestyle, infographic, feature shot, model photography, banner, ad and short video, across every SKU you carry, rendered against a locked brand reference set and signed off by an art director. Our other sample crews cover business development, long-form articles, water-treatment ops, product selection and finance. We can build the seventh for you.
Brief us